The Content Lab is an always-on approach to social that yields frequent, quick-turn brand content just for you.
We’re big on analogies at JBD, so here’s one for you. Social media is like Las Vegas, and each piece of content is a bet. If you go to Vegas with one bet, chances are you won’t win. If you show up and bet 50 times, odds are far better -- even more if you’re armed with all the tricks of the trade (we won’t be referring to ourselves as poker sharks here, but you get the gist).
Content truly is king, but it doesn't get its place on the throne without quantity AND quality.
Put simply; more is more. The Content Lab by JBD gives brands the power to push out more handcrafted content with just the right amount of polish. Whether you're looking to boost engagement, clean up your social media aesthetic, or pivot your brand's tone — we can help.
Back to the Vegas example - nimble is the name of the game. You don’t usually put 2 weeks of thought into one simple hand of blackjack, it’s far better to make the right decisions in the moment and move on to the next bet.
What You Can Expect
As strategists AND content specialists, we fine-tune your brand's efforts to capture the true potential of their digital efforts. It’s this specialization that makes our Content Lab so unique. Some clients manage the content creation process in house, using our strategies to guide their process and consult with us on the way. More typically, we perform our services end to end, from strategy to execution.
The Content Lab is where we put our formulas to work. We're not a factory where we churn out pieces of content to reach quota. Instead, we're a lab, where our content specialists take the time to research your brand, determine a successful method for content delivery, and create extraordinary results time and time again. It's part of our overall content strategy process — the extra mile if you will, where we put all of what we've learned and execute it to perfection.
We take into account:
The "why" behind your content
What your competitors are doing + what they're missing
Your specific niche and target audience
What types of content work best for your buyer personas
Which tone hits the mark with your brand
How frequently you need content
Where your content should live (which social media channels)
We always measure the success of our Content Lab creations so that we have a better understanding of what to craft next. Social media data and analytics are our best friends, informing our future efforts by gauging our success.
We've helped dozens of major brands over the years reach amazing results:
⬆️50% positive brand sentiment over 6 months
⬆️20% Instagram followers in one month
⬆️200% increase in social engagement YOY
⬆️40% increase in engagement rate in 2 months
What Can We Create?
Your social media channels require constant attention and continuous content creation to gain a following, fuel engagement and discover success. That's why we built the Content Lab, to give brands a reliable service to craft gorgeous content that their consumers will adore.
We can help with:
Aeshteic images that highlight your product or service
Social media contests to boost engagement and build exposure
A wide array of video content - from humor to inspiration
Giveaways to lasso in the stragglers who may need additional motivation
Engaging captions and copywriting to keep readers informed and intrigued
Branded articles, features, and blogs to educate, entertain and encourage
And more!
If you're wondering if we can create the content you need, reach out! We'd love to chat and develop a plan to help you boost your social media followers, engagement, and presence.
Our Work
Here's some of the work we've done to help brands push their social media presence to new levels through the Content Lab. We’ll work with you to create quick-turn and frequent content that fits your brand’s story and vision --- and you can bet on that!
